Synthetic (integrative) project management: an idea whose time has come
نویسنده
چکیده
U ntil recently, project management was an under-utilized business approach. Recent surveys of large companies show use of project management to be on the rise. Most large organizations now have many project managers on their payrolls. As major projects all over the world consume fewer resources, many companies are becoming project-based in their operations. Companies that used to produce only goods and services are now creating wealth through concept generation: they design and ‘‘orchestrate’’ new ideas.
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